It’s the weekend! Time to get some chores done, relax, play, and just recharge. But… you have all this “stuff” hanging over you that you really dread doing. It started out kind of fun, but now? You have all these problems:
1. You’re Out Of Ideas For Your Blog Or Newsletter
Coming up with ideas was fun at first, but now you’re out of steam. You need to engage your customers to keep them coming back for more. And you want to show them all this new stuff that’s coming out. But you’ve got Writer’s Block – badly!
2. Your Promotions Aren’t Working As Much As You Thought They Would
There is an art to persuasive writing. It isn’t difficult to learn, but it’s Yet Another Thing to add to your List of Things to Learn and Practice as it isn’t obvious. Copying your competition’s promotions works… sometimes… but it’s hit or miss. And if it misses, it’s another lost opportunity that hits your bottom line.
3. Your Website Isn’t Performing The Way You Hoped
You have traffic coming to your site, but no purchases. Analytics show that you have lots of visitors, but they don’t stay very long, and they don’t click on that Buy button.
Or your site isn’t getting traffic, and it isn’t showing up on the first page In search results. You’ve changed the website text, but it just doesn’t get any better.
4. You Don’t Have Enough Time To Do This Too
There are so many things to do in a small business. Selling and replenishing inventory, keeping the ledger, contracts, customer research, packing and shipping, credit card management, employees, mentoring, training, warehouse management, delivery logistics, etc.
Writing copy can be very time consuming and requires innovation, research, brainstorming, writing, and editing. Do you have time to do this too?
5. You Don’t Enjoy Writing
If you don’t like to write, it will unfortunately show in whatever you write. You want readers to enjoy your text, whether it’s a promotion, an email, a flyer, or a blog post. Why torture yourself doing something you don’t like, producing copy that your customers stop reading halfway through?
The Solution – Let a Copywriter Rescue You
New ideas come from research on your potential customers, products, and the competition. This requires brainstorming, and also trial and error, to see what resonates with your customers. Your text needs to be structured so that it is engaging, convincing and urges your customer to hit that Buy button.
A copywriter is trained in these practices, and because they are outside your business, they can come up with ideas that you might not have thought of. They are comfortable with persuasive writing and can think “outside the box” to come up with engaging and innovative promotions.
Many copywriters have been trained in Search Engine Optimization. SEO is the art of writing copy so that your site ranks high. And it doesn’t mean repeating phrases so that readers get sick of seeing it and it doesn’t make sense. Careful use of targeted phrases can boost your site up to the top of search results.
Many copywriters have also been trained in User Design. UX helps make websites, emails and promotions easy to understand and personalized for customers. You’d be surprised at the difference it can make, even in something as routine as an order confirmation.
Copywriters can take this burdensome task off your plate, You have enough tasks to do, some of which you can’t give to others. You can’t put off copywriting tasks because you don’t want to do them, or your business will suffer. But you can give them to a copywriter.
Hiring a copywriter can get these problems off your back. They are trained to address these issues, and the cost of a copywriter more than offsets the cost to you on your time, business and personal life. You can even have your weekends back!
A great copywriter can be a real partner in your business. And because they love to write, it will show in delightful, engaging and fun copy!
Need a partner for your business? Contact Farm and Pet Copywriter here!